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A Content marketing funnel (http://bitetheass.com) Explained

A content marketing funnel is a way to help potential customers learn about your company, find solutions to their problems and feel confident about buying from you. Different kinds of content work best in each stage of the funnel.

At the top of the funnel, infographics, videos, and checklists grab attention, create leads, and keep customers interested. Content that is gated, such as guides and templates, also works well at this stage.

Awareness

At this point, customers are only aware that your brand exists and the solutions you provide. This is where the content is created to educate and inform prospects about the issues your solution solves and also the differences from competitors.

Take note of the keywords your target audience is using to search online. You can conduct keyword research to determine the terms your target audience is using when searching online. This will aid you in determining if your product or service is in demand. These data can be used to build an editorial calendar and determine which content pieces should be targeted at these terms.

Additionally producing content for this part of the funnel helps you build your brand affinity with your customers. The more people are aware of your brand, the more trust they'll have in your capability to solve their problems. This leads to higher conversion rates for newsletter signups and purchases, as well as clickthroughs on your website.

A well-executed strategy for b2b content marketing can aid in closing this conversion gap. If, for example, you discover that the majority of your content marketing in digital marketing is targeted at raising awareness, but not enough influences buyers to make a purchase decision, you may increase your spending on advertising campaigns targeting middle-funnel keyword phrases.

Social media is another way to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers, giving you the chance to show your customer service. This could range from posting positive reviews on Twitter to promoting special offers.

You can also utilize content that is already available to guide buyers through the funnel, such as case studies or blog posts. For instance, if write a blog post explaining how your product what is content marketing superior than the competition's, you can post it on social networks and ask readers to subscribe to your email list to receive more information. You can also encourage conversions at this point by asking users to tag you on their social media posts once they have tried your product. This will encourage other people to follow suit and spread the word about the brand.

Consideration

A good content marketing strategy should include the use of a variety of types of content to capture consumers throughout the funnel. For example campaigns to promote brand awareness could contain ads however, they should also include blogs and infographics that address common concerns and objections. This content could be further shared via social media and email to drive organic traffic.

As buyers move through the process of considering and begin to look for specific product features that will help them make the purchase decision. Frequently asked questions (FAQ) pages are a great type of content marketing strategies for this stage. Utilize tools for keyword research like Ubersuggest or Google search for popular hashtags within your industry to discover questions that your audience asks. Then, you can write answers to these questions and then place them in your content funnel map.

During this stage it is crucial to present an enticing and compelling argument that demonstrates the way your product or service will solve their problems and earn them more money. This content should also highlight your brand's uniqueness when compared to the competition.

This is an easy step to evaluate because the consumer is making a purchase. To see if you're getting the job completed, check out metrics such as conversion rate as well as the number of transactions and click-through rates.

When consumers reach the stage of advocacy, your brand grows increasingly important to them. They will share your content with others because they are so passionate about it. This is a powerful method of growing your audience. You'll need to create content marketing strategies that is inspiring people to share it instead of just focusing on engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more accurate picture of your influence.

Decision

In the final phase the buyers are looking for documents that support their purchase and outlines how to utilize the product. At this point, they want to be sure that your solution will solve their problem and justify the cost. At this point it is essential to provide high-quality content, such as product guides as well as case study videos and customer success tales are essential. Customers also want to be capable of asking questions and receive answers from your support team. It's a great way to please your customers and encourage them by sharing their experiences.

At this stage you're hoping that your customer will become a brand ambassador and promote your product to their friends and colleagues. To convert these advocates into raving customers, you will need to provide them valuable content that helps them get the most from your product or service. Personalized newsletters videos, tutorials and free trial offers and loyalty programs are all great ways to do this.

It's time to start focusing on the retention of your audience after it has transformed from leads to paying clients. The standard funnel for content marketing models tend to view revenue as the end of the journey, but it's crucial to keep in mind that consumers continue to interact with brands after they have made a purchase. For this reason, it's important to reimagine the funnel as a loop model rather than a static structure that concludes with revenue.

The standard funnels for content marketing are useful for planning your strategy however, they don't take into account the complexity of the buyer's journey. Reimagining the funnel of content marketing as circular models will assist you in creating a more holistic strategy. You can create content that engages your audience and boosts conversions by planning for each phase of the process. You can then use the information from conversions to optimize and test your strategy. Are you ready to discover how this strategy will benefit your company? Contact us today to request a no-cost Content marketing playbook!

Retention

A funnel for marketing content is a useful tool that can assist brands develop their strategy, execute it and evaluate its success. It can also assist them in identifying the weaknesses in their strategy. If a brand has lots of content targeted at generating the public's attention but only few pieces aimed at the middle of funnel, it must create content specifically for this stage.

An excellent way to determine how on-target your content is is to use tools like Ahrefs to analyze the average time on the page and bounce rate of each piece. The higher these numbers are the more effective your content is.

It is essential to update and keep relevant the content you create for the top of your funnel. This will ensure that your audience is engaged and curious about your brand and the products or services it offers. The best way to do this is by creating new content that focuses on specific keywords, provides answers to questions that are likely to be searched by your audience and provides the most up-to-date information about your industry or product.

As your audience enters MOFU and MOFU, they'll be seeking out more information about your product or services as well as solutions to their issues. It's also crucial to establish trust at this stage by giving honest reviews and demonstrating the value of your product.

The final phase of the funnel for content marketing is when your customers will make a purchase. This is done by gated content that requires an email or another form of registration to access. This content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

While customer retention falls mainly in the hands of your sales and support teams, you can still influence your customers' journeys with your brand by creating content that delights them throughout the entire content marketing funnel. This could include helpful information, behind-the-scenes information and special offers that only your audience has access to. If you can build loyalty with your audience, then they will become your best advocates and help to reduce the time to sell.