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Top Content Marketing Examples

Content marketing is an effective strategy that can help you build a pool of engaged customers and grow your business. However, a lot of marketers lack a clear understanding of how to use it effectively.

Making a strong content marketing agency marketing plan requires audience research and channel selection, topic selection and project management. Additionally, you need to have a strong brand message that is consistent across all distribution channels.

Slack's Case Studies

Slack is a relatively new company, but has a significant user base. Slack's massive user base is due in large part to the fact that their product was at the right spot at the right moment. They noticed a problem with communication as teams expanded. Communication slowed considerably as soon as an organization grew beyond 10 or so members. Slack solved this problem, giving people the ability to communicate more efficiently and effectively.

They emphasized the importance of the market-fit of their products and employed a shrewd content marketing to raise awareness. One of the most important actions they took was to concentrate on the pain points that everyone was experiencing. The "email killer" hook was a great way to get people to be attentive to their brand and make them believe they could provide a solution to a common issue. It helped them create a strong brand, which is an important aspect of their success.

Slack's team is a close-knit group of people who have the same values and aim to accomplish the same goal. They recognize that their brand is their most important asset. This is something larger companies such as Google and Microsoft are unable to achieve.

Slack is also good in acquiring knowledge. They are aware that they need to keep evolving and changing to keep up with the demands of their users and also the competition. This is why they have put so much money into establishing an education and development department which provides ongoing training to their employees.

This is a great example of how to use internal resources to preserve the company's culture and ensure that employees are knowledgeable about their products. A dedicated department for learning and development can have a positive effect on the financial performance of the company by boosting productivity and decrease the requirement for external resources.

The Slack culture is built on empathy. They seek out people who are able to know what their users would like to say. This is a significant element of their mission statement, which reads: "Making work life simpler enjoyable, more enjoyable, and more productive for the world's top and brightest." Empathy is also an essential element when it comes to hiring.

Cat Person's Instagram

The most important takeaway is that the use of personal content is a powerful method to connect with your audience. Buffer's podcast, Small Business Big Lessons is a great example of this. Each episode features an individual small business to business content marketing owner with diverse backgrounds. Buffer's content is relatable and helps it gain trust from its viewers.

User-generated content is a staple of social media marketing, and Cat Person has done it well on their Instagram. They encourage their audience members to tag them on photos of their cats using Cat Person's products and then share them on their account. This shows social proof, improves engagement, and proves their product is effective.

NatGeo's Instagram is a great example of linkedin content marketing strategy that resonates well with its users. Each image is credited to the photographer rather than being a brand-named asset that makes it less intrusive and more authentic.

Wordle

Wordle players start their day by stepping out of bed, making a cup coffee, and settling down in their preferred chair. You're soon trying your best to guess the five-letter word in six tries.

Created by Josh Wardle, the game has become a daily craze. It's not a business venture and the creator didn't know it would reach such widespread popularity. The app's success has been due to by a few important factors.

One of the most crucial aspects for something to become viral is that it has to trigger strong emotions. These emotions could be negative or positive however they must be universal. Wordle achieves this by evoking an emotion of achievement and competition. The game makes it difficult to get to the highest score of your daily. This gives you an incentive to come back each day to work towards this goal.

Wordle's social element is another factor that makes it so well-known. The game encourages users to share their results in a non-spread manner. This keeps the news of the day top-of-mind and also allows you to boast about your accomplishments to your family and friends.

The fact that Wordle is a limited-time offer is a big factor in its popularity. It has a FOMO-like feeling that makes people want to come back each day and compare scores with their friends. It is also ephemeral and makes it feel more valuable and exclusive to users.

Wordle's success serves as an example of how the fundamentals of good content marketing examples marketing still remain in place. It's important to create something that your users find useful, and make it easy for them to share. This can be accomplished by creating a grid that's immediately recognizable and appealing. Utilizing these techniques, you can boost your chances of going viral. Just be sure to use your resources in a responsible manner. A fad that's not backed by a solid content marketing examples strategy will fade like a Lin-Manuel Miranda earworm.